SOUTHERN CROSS HOSPITALS
Southern Cross Hospitals play a significant role in improving the health of New Zealanders, by providing access to quality elective surgical services for around 75,000 people each year. They are owned by the Southern Cross Health Trust, so operate on a not-for-profit basis, with a focus is on delivering high quality service and value for money.
Southern Cross Hospitals currently has a website from the Web 1.0 era that is not responsive. It has been decided that it needs overhauled and rocketed into the modern world of website design.
Before beginning any design work we held a UX Stategy Workshop. With the clients input we helped identify the main users and secondary users of the site. Profiency levels of said users as well as the type of language that needs to be used. i.e. Peers or Experts.
We have had to follow Southern Cross Group design guidelines, but with the 'Hospital' brand we needed to convey a "Expert in our field but with empathy".
This is being achieved through language, imagery and colours.
Some of the clever fucntionality we are adding is the ability to search for hospitals, specialists and specialties via a New Zealand map or using input fields.
NOT LIVE YET
We are working on it